Kia Motors plans to introduce another budget car, Kia Pegas, to Nigeria and other African countries. They intend to take advantage of the improving economies of some middle-income earners in many nations on the continent.
Already, the automaker has announced that the new B -segment (subcompact) sedan would go on sale in the Middle East market this month, where it hopes to test the market preparatory to its introduction to the African market. Built by Kia in China, the car was first introduced to several international markets in 2017 at Auto Shanghai. It won’t be sold in USA as Kia Rio is holding down the subcompact class of Kia over there.
The Marketing Manager, Kia Motors Nigeria , Olawale Jimoh, yesterday in Lagos, was quoted to have said that KIA Pegas would be coming to Nigeria in the first quarter of 2020. You may recall that the the Korean automaker had introduced Picanto, a budget car, to Nigeria and other African markets. The Picanto was sold around N1m for a long time when other major sedans, like Ford Focus, were being offered between 2.5 million Naira and 4 million Naira, until the prices of new vehicles were increased after the Customs duty on imported vehicles rose to 70 per cent from 22 per cent .
Interior: Although a compact car, it is relatively spacious , economical to run and is a smart option for young families living in urban areas. It has good storage and cabin space.
According to Kia, the cabin of the Pegas offers occupants maximum space and convenience. The centre fascia has been designed to enhance ease – of -use , with many of the car ’s functions controlled with clear, ergonomic buttons.
It also features cup holders that can be reached from the front and rear of the cabin, two-level tray at the base of the dashboard can also be used to store/charge occupants ’ smartphones while on the move, USB charging, AUX port, a 3.8-inch display or an optional 7.0 -inch touchscreen infotainment system (for music, park assist via rear view camera etc). The larger 7.0 inches screen features Bluetooth connectivity to enable Android Auto and Apple CarPlay as standard . The cabin either has four or six speakers, depending on vehicle specification.
The cabin is finished with high quality materials . The dashboard’ s modern design is matched by circular rotatable air vents, finished with chrome and black high -gloss bezels, while speakers are integrated into the doors behind specially – designed grilles which extend backwards beneath the arm rest. A central arm – rest for front occupants and a stylish cloth interior make the cabin more inviting . Height adjustable head- rests are standard for front- seat occupants, (adjustable head- rests for rear passengers , depending on market) as well as tilt – adjustable driver’ s seat base, helping the driver to find their ideal driving position .
Exterior: Kia Pegas is said to offer buyers in this class a uniquely stylish design , with sculpted body panels and bold character lines complemented by a striking six colors to choose from (black, orange, blue, red, silver and white).
Other exterior details shows that the aerodynamic front of the Pegas, with a drag co- efficient of just 0.29 Cd. Its deep bumpers incorporate sporty air curtain intakes in each corner, and a large trapezoidal air intake while the wide ‘ tiger- nose ’ grille extends into the headlamps , enhancing the sense of width and stability.
It has a 2,570mm wheelbase – longer than many rivals, and equivalent to many vehicles from the class “B” so as to allow for generous legroom for all occupants .
Engine The Kia Pegas is powered by Kia’s 1 .4 -litre ‘ Kappa’ MPI (Multi-Point Injection) petrol engine which produces a maximum output of 95HP at 6,000 rpm and maximum torque output of 132 Nm at 4,000 rpm and has a maximum speed of 180km/hr. It comes in 5 speed manual or 4-speed automatic drives.
Safety: Its safety features comprise four airbags, rear view camera for parking, Electronic Stability Control, Vehicle Stability Management and Hill Start Assist Control. The ESC and the VSM reportedly work in parallel to help keep the car stable and maintain traction under cornering. The Hill Assist Control is said to briefly hold the car stationary with the brakes, enabling the driver to more cleanly accelerate from a standstill on an inclined angle.
Fuel Economy: This can vary according to market regulations. From its 43 litres fuel tank, In Euro2 markets, fuel efficiency is up to 6L/100 kilometers and can travel up to 717 km (Distance from Maza Maza in Lagos To Uniabuja Gate in Abuja) between gas stops. In more stringent Euro4 markets, the fuel efficiency of up to 6.1 litres per 100 kilometres and can drive up to 705km (A distance from Maza Maza Lagos to Gwagwalada). It has 43 litres fuel tank.
Pricing: Although, no official price was released by Kia Motors Nigeria but it is expected that the Kia Pegas would be sold around 5 Million Naira (with or without landing costs). We draw our speculation of its price of 230,000 Egyptian Pounds (1EGP is 22km 22.4 Naira) and the prevailing price of its rivals in the subcompact class here in Nigeria.